People often say that "the times create heroes". After the epidemic, the concept of Internet medical treatment has developed rapidly at an unprecedented speed, contributing to the fight against the epidemic. "Digital medical care" has also become a social hotspot, and the data element is becoming an important asset. The "oil" of the times. Digitalization is continuing to subvert the traditional medical and health system, and medical device companies need to keep up with the pace of change in order to seize the opportunity in the changing market environment.

What is the concept of digital medical care? The answer given by Baidu is: digital medical care is a new type of modern medical treatment method that applies modern computer technology and information technology ac technology to the entire medical process. It is the development direction and management goal of public medical care. The emergence of digital medical equipment has greatly enriched the connotation and capacity of medical information. From the visualization of one-dimensional information, such as important electrophysiological information such as electrocardiogram (ECG) and electroencephalogram (EEG); to two-dimensional information, such as CT, MRI, color Doppler, digital X-ray machine (DR) and other medical imaging information; And then three-dimensional visualization, even four-dimensional information can be obtained, such as the real-time dynamic display of the three-dimensional heart. This information has greatly enriched the diagnostic technology of doctors, making medicine enter a brand-new visual information age.

Ministry of Science and Technology: Established the pilot project of "Digital diagnosis and treatment equipment research and development"

Since 2015, the Ministry of Science and Technology has launched the pilot special application of "digital diagnosis and treatment equipment research and development" and has achieved success. . These special pilot projects tend to focus on early diagnosis, precise diagnosis, minimally invasive treatment, and precise treatment, focusing on ten major strategic products such as multimodal molecular imaging and large-scale radiotherapy equipment, and systematically strengthen core components and key technologies. To tackle key problems, accelerate the integration of innovation chain and industrial chain in my country's medical device field, and promote my country's digital diagnosis and treatment equipment as a whole to enter the international advanced ranks.

The "Digital diagnosis and treatment equipment research and development" project has set 4 tasks of cutting-edge and common technological innovation, major equipment research and development, application solution research, application demonstration and evaluation research, and has 20 key directions. 7 major medical equipment companies and 20 key products may be the first to benefit from the so-called digital diagnosis and treatment equipment, which refers to high-end and high-value medical equipment such as CT, MRI, color Doppler, digital X-ray machine (DR), etc., which can transmit medical imaging information to doctors. machinery.

We know that medical equipment is affected by the policy, and after the successful application, Yuyue Medical, Hejia Co., Ltd., Libang Instruments, Neusoft Group, China Resources Wandong, Dirui Medical, and Tofflon, these seven major medical equipment rely on their own The advantages of R&D innovation strength, diversified merger and acquisition ideas, and globalized marketing channels are the first to benefit from it. In addition, the Ministry of Industry and Information Technology of the People's Republic of China also announced the "Made in China 2025" Technology Roadmap for Key Fields (2015 Edition) (also called the Green Book because the cover is green). Ten fields and 23 key development directions, and digital medical equipment also belongs to high-performance medical equipment. We screened out the following 20 key products:

At present, many companies at home and abroad that have taken the lead in adopting digital technology have realized that only by changing existing processes, more convenient ways and visual and transparent operations can they provide better services for patients, doctors and payers. Partnerships and acquisitions have become two dominant trends when companies deploy digital health or technology solutions.

Cooperation Case

Enhance patient management and physician communication with online oncology care and process management tools

To optimize workflow, Roche Diagnostics and GE Healthcare have jointly launched the innovative NAVIFY Tumor Board oncology multidisciplinary consultation platform, an online solution that drives personalized oncology treatments. The platform combines medical imaging, patient data and clinical decision support applications to help multidisciplinary teams gain a more comprehensive understanding of each patient, enable efficient and intelligent decision-making, and provide better treatment options for cancer patients.

As the industry's first shared integrated diagnostic platform, this collaboration provides an ecosystem of applications and workflow management solutions. Both companies involved in the collaboration are committed to seamless integration and analysis of comprehensive laboratory and medical imaging data, patient cases, best medical practices, real-world real-time monitoring and the latest research findings. The platform was built to give clinicians the confidence to make the best treatment decisions for each patient. The platform has been launched in many countries in Asia Pacific and launched in Singapore in April 2019. This platform is an example of how medical device companies are using digital tools to optimize hospital workflows and improve patient outcomes.

Acquisition case

Build an integrated digital surgery platform covering the entire treatment cycle

Smith & Nephew acquires Brainlab Orthopedic Joint Reconstruction Digital Surgery Technology. After the acquisition, Smith & Nephew will have access to a number of Brainlab technologies, including cloud computing, digital tracking, augmented reality, robotics, artificial intelligence, machine learning, image fusion and anatomical cutting. The integration of these technologies will form a robust digital ecosystem that will incubate pioneering clinical solutions and further solidify Smith & Nephew's robotics.

Practical application scenarios of digital healthcare

As a doctor, Fan Lihong, Secretary of the Party Committee of Shanghai Tenth People's Hospital, Fan Lihong said that now using AI technology, he can easily tell patients the distribution and size of lung nodules, etc., which not only helps improve diagnosis and treatment, but also helps patients more clear condition. He also said that in the face of the wave of digital transformation, public general hospitals are actively seeking changes, striving to "remove" the "wall" of medical services for the majority of patients through digital medical technology.

In Fan Lihong's view, in the future, patients may realize self-service medical services through digital means: arrange relevant examinations as needed. In its vision of digital medical care, intelligent medical equipment and telemedicine equipment can also eliminate medical "fences" such as "time", "distance" and "environment" to help realize the healthy China strategy.

Dr. Hu Jialu from the Department of Cardiovascular Medicine, Zhongshan Hospital Affiliated to Fudan University, is the person in charge of the online online diagnosis and treatment (e-heart clinic) of the Cardiology Department of the hospital. According to Hu Jialu, by creating a medical and health service platform of "Internet + Cardiovascular Diseases", "e-Heart Clinic" has helped thousands of hypertensive patients to establish complete online health records, and at the same time cooperates with various departments to manage patients in the whole cycle; The heart disease follow-up system based on "e-heart clinic" brings convenience to patients and is very popular.

In the first quarter of 2021, digital health has led the cutting-edge progress in biomedicine and interdisciplinary fields. The financing investment in the first quarter reached 15.3 billion US dollars, more than half of the financing in the whole of last year. As a field of cross-scientific innovation, five years ago, no one really knew what this field was or how to define it. Today, digital health and digital medicine have been extensively researched and translated into applications. Without the catalysis of the epidemic, digital health and digital medicine may require at least a decade of long development, rather than erupting like a volcano today and overwhelming.